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Author: Sam Kurien
•8:47 AM
Business has a new face: increasing commoditization, globalization, mobility, and collaboration define today's technologies. Enterprise business is conducted without wires, between mobile devices, across social networking sites, and in the virtual environment. IT departments must heed the call: The call is to use socially merging technologies to satisfy users in number of ways and connecting with them at the call and beck of their convenience.

Markets and Customers in those markets will no longer come to you but will access you over the phone, social networks, web pages and the attention span is less than an average of four seconds and in that four seconds business's have to react to get their attention, assess their needs and cater to those needs. The freedom of choice and freedom of accessibility of those choices is delivered through technology. So business's not only have to harness technology as tool and a solution engineered not only as strategy but more importantly as an oiled integrated part of organizational structure and business functions.

My thoughts for the day till I find an organization that does this well.

Sam Kurien
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