I have talked about Service Design in terms of Enterprise Architecture strategies but take a look of another video from Design Consultancy firm Continuum. I like the emphasis of connecting everything together so one message, and your set of core values is communicated through multiple touch points.
One of my senior leaders in the organization calls the same concept using the analogy of building ramps to connect to the highway which we nurture to build relationships with the customer, our end user or FAMILY!!
Thoughts,
Sam Kurien
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