Key Points from David Rubenstein's Interview with Tim Cook

Honestly,  irrespective of lack of rocketship visioning after Steve Jobs untimely demise at Apple I think the season under Tim Cook is still worth studying and inspiring.  Tim Cook as the leader at this point in time has been raised from inside to manage, maintain (especially those large coffers of cash and intellectual capital), and lead Apple to its next phase. Here's his interview with David Rubenstein at Duke and the key takeaways from it.

• We run Apple for the long term
• Doing something different than conventional wisdom has always been Apple's way. 
• It's extremely important to keep a pulse on the user
• High expectations for everyone who works at Apple. 
• Diversity matters and investing in diversity everywhere helps in building better communities and better products. 
• Being brave and courageous for the issues you believe in helps you contribute positively towards current movements and issues in society.