INVIVA a user experience design company recently created a campaign for Microsoft. I thought it was cool how they communicate through the ad the changing face of XUI which stands of experience user interfaces. If you have followed closely R&D at Microsoft research labs, and some of the products occasionally they show-case they justify that our interfaces are going to drastically change and mimic more of the real world objects, the ideas now while driving cars, or using a computer, or ordering the next drink or a meal is wrapped around in bringing a better user experience.
Included here is the video of the concept INVIVA developed. Enjoy!
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